Steve Neale Genre theory Neale believes that films of a type (genre, like romance or horror) should include features that are similar, so the audience know it is a horror film or romance, but also include features that are different, to keep an audience interested. This is his theory of repetition and difference. In his words “genres are instances of repetition and difference.” He believes that difference is essential as if there is no difference the audience will not attract the audience. Genres are created through repetition and recognition which lead to expectation and anticipation https://guilsboroughschoolmedia.wordpress.com/2017/08/26/steve-neale-genre/
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